Monday 28 December 2009

Becks 'Music Inspired Art'





This brilliant campaign from Becks involves ground breaking interactive boards positioned around Londons most prominant locations. These 'encourage passers-by to plug in their MP3 player using a headphone socket. Once they are connected, and the music is playing, the ad space is filled with artwork directly generated from the music that is being played.'
The music is then monitered and visualises different colour palettes and movements in relation to the music. Stills of the artwork is then uploaded to a flickr channel: www.becks.co.uk/flickr
I love this idea of using music to promote the brand.

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