Wednesday, 30 December 2009
Wow is all I can say really. I absolutely love the colours used and the way light is used in different ways to create effect.
I especially love the front cover with the model wrapped in lights...stunning. Clearly the nude trend is still around for 2010...!
Photographer: Mario Sorrenti
Models: Iselin Steiro, Natasha Poly, Raquel Zimmermann
Monday, 28 December 2009
This brilliant campaign from Becks involves ground breaking interactive boards positioned around Londons most prominant locations. These 'encourage passers-by to plug in their MP3 player using a headphone socket. Once they are connected, and the music is playing, the ad space is filled with artwork directly generated from the music that is being played.'
The music is then monitered and visualises different colour palettes and movements in relation to the music. Stills of the artwork is then uploaded to a flickr channel: www.becks.co.uk/flickr
I love this idea of using music to promote the brand.
Having just had a few lectures on graphics, advertising and collaborations, I've found a couple of favourites. I especially love this collaboration with Nike and James Jarvis called Nike Onwards. It tells of an animated sketch story of a runner out on a jog and is fantastic. Check out the video link.
We were also shown this piece from Alex Gopher called 'The Child'. With all the imagery made up from typography, this was a very original but effective film. check out this video...
As mentioned on an earlier post, our project for uni was to re-launch the Kickers Kick-Hi shoes by starting off the trend again. To do this we picked who we thought would be a good trendsetter-Simeon Glen. This moodboard (created by Kate Brazier) illustrates why.